Your team must be educated on the differences of what is "IN" the products which will take your stylists to a new level of professionalism and create a point of difference for your salon.
Knowing and understanding what is in the products creates a higher level of sophistication and training that sets your team apart from competitors like those found online and in the corporate franchises.
IFind a line like ours "SAIJOJO" that is highly exclusive, offers up to a
TRIPLE markup (so more pay for you AND more commission for your staff at the same
time), works wonders, is incredibly high quality and clients (as well as staff) LOVE the
results… and you're all set. Products can be a hidden profit center that nearly every
competitor of yours is overlooking. Most places even advertise for the product
companies by highlighting their product instead of themselves in their ads! Instead of
having a low-markup line that is a cash-flow problem and huge expense, find one that
makes you instant profit and gives you another advantage over everyone else.
Stop letting the GIANT manufacturers USE the Salon Owners and Stylists who build
their brand, and then turn around and sell to non salon competitors like Costco,
Shoppers and pretend they don't know how the product got there.
It's the key to 3X their profit!
the minimum aim, though the better you can manage your salon finances,
the higher this can be.
Salon profit margin ranges from 2% to 17%
(Note: need to clean up this part)